Branding

What Is Brand Identity?

Brand identity is how your business presents itself to the world. It includes visuals like logos, colors and fonts, as well as your mission, values, personality and voice. Brand identity ties together visuals and messaging to create a clear and lasting impression.

Logo Design

A logo is a mark that helps identify a business. Just like a signature identifies a person, a logo lets people instantly recognize a company. It is the focal point of every brand and the first thing people notice.

• Custom logo design with variations: color, black and white, horizontal, vertical
• Two rounds of revisions
• Logo guidelines document: font usage, color palette, placement
• Files in JPEG, PNG, PDF, SVG and AI

Visual Identity Design

Visual identity is everything people see about your business. The logo, colors, fonts, images, patterns and illustrations that make your brand look consistent everywhere.

• Everything in the logo design service
• Complete brand color palette
• Typography selection for digital and print
• Business card and stationery design
• Social media profile and post templates
• Custom patterns, images and illustrations
• Visual identity guidelines document

Brand Identity Design

The full package: everything visual, plus the thinking behind it.

• Everything in the visual identity service
• Naming
• Brand values and mission statement
• Brand messaging: tagline, brand story, key messages, tone of voice
• Brand personality definition
• Audience definition
• Competitive analysis and positioning
• Brand strategy document
• Collateral design (optional): packaging and custom materials

Which One Do You Need?

Each level contains the one before it. If you only need a mark, start with the logo. If you need to look consistent everywhere, take the visual identity. If people still would not be able to say what you stand for, you need the full brand identity.