The goal was clear from the start. Shogun had to be a brand people connected with. Strength, discipline, and community became the foundation, and we wove those values into everything, from its messaging to its design.

Visual identity had to match the gym’s reputation. We designed a bold wordmark, a powerful symbol, and a striking color scheme that made an impact. Inside the gym or online, Shogun’s presence became impossible to ignore. Every detail was built to last.

A great facility and brand only matter if people show up. That’s where our marketing came in. We created campaigns that did more than just look good, they got results. Shogun has become the go to place for serious training. That’s not luck. That’s branding and marketing done right.

Even after the launch, we continue to support Shogun, refining strategies, running new campaigns, and making sure they keep growing.

Shogun expanded to second location, bringing its training philosophy to even more athletes. And they’re not done yet. Shogun Equipment and Shogun Nutrition are on the way, creating a complete ecosystem for fitness and performance.