( Project )
See how we helped Fitizen reach their first million in one year, setting new sales records along the way. They had to change their name because of a legal conflict, so we helped them rebrand from top to bottom.
Fitizen
Branding & Strategy
©2024
Fitizen
Explore Project
Process
( Our Path )
(Re)Building the Brand
Together with the Fitizen team and founder Tom Eastman, we rebranded Olympvs into what is now Fitizen. We helped develop the new name, logo, and visual identity, and worked to define and clearly communicate their values, mission, and how they present themselves to the world.
01
Paid Ads
We wrote scripts, directed production, and oversaw the creative process for ads that earned real results and helped expand Fitizen's reach into new markets.
02
Email Marketing
We helped them build and execute an email marketing strategy that generated 40% of the company’s revenue. This included writing smart, but easy to understand copy, designing strong visuals, and creating automations that kept their audience engaged.
03
Website Experience
We also influenced how products were shown on the website, which led to higher conversions and better shopping experience.
04
Breaking Records
During our partnership, Fitizen reached its first million in revenue and set a new monthly sales record during Black Friday. Joint marketing efforts played a critical role in these achievements.
05
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Tom Eastman - Founder of FITIZEN
"Miloš has the trifecta: top quality work, delivered on time, and a pleasure to work with. Most guys have one or two of these qualities if you’re lucky. But Miloš has all three. His breadth of knowledge goes beyond just graphics and branding. His marketing knowledge, eye for design, creativity and even his ‘people skills’ means you can rely on him for all types of projects. You can lean on him for sound and honest advice, related to branding or life. Startline Strategies helped me achieve 7 figures in sales for my brand and I’m sure he could do the same for you if you have the right set-up to let him loose. Thanks Miloš, not just for making awesome designs which sell, but for being an awesome person and pleasure to work with."
