We refreshed their old logo by keeping its familiar spirit but simplifying and modernizing the design so it could work on TV, social media, and print.

Next came intros, outros, transitions, and bumpers, custom-made for their daily news show to match the station’s tone, giving the most-watched part of their program a strong, recognizable opening.

The new aesthetic better reflects the multiethnic character of Bor, while the use of vibrant colors and the pine tree symbol brings energy and helps raise environmental awareness among viewers.